Sometimes we wonder why our target keywords don’t get much organic traffic. Well, it seems to look beyond traditional SEO methods and explore something that is slightly unconventional and potentially powerful. If yes, it is called parasite SEO.

Parasite SEO is basically a tactic to leverage the authority of established websites. It helps in boosting content visibility in search engine results. Instead of building authority of the site from scratch, it is better to place the content on high-ranking platforms such as popular blogs, forums or social media pages. The approach can help the content to get at the top of search results quicker.

The content benefits from the established credibility and high rank of the authority site in the search results. A guest post on a leading industry blog may appear higher in search results compared to publishing on a new or less authoritative site.

Parasite SEO quickly increases the visibility of content. It is ideal for new websites that need a fast start. However, success in parasite SEO mainly relies on high-quality and engaging content. It is important to operate within the rules of the host platforms and search engines to avoid penalties. Parasite SEO should complement other SEO efforts to build long-term site authority. It should only be used for quick results and market testing.

However, parasite SEO also comes with risks. The success is partly dependent on the host platform. If the host platform makes changes in their SEO policies, the content could suffer. Simultaneously, the content could suffer if the ranking of the platform drops.

There are several ways to implement parasite SEO. Each method serve different digital marketing goal. Medium, WordPress and more such platforms allow setting up blogs at no cost and publish SEO-optimized content with link back to your main website.