Recently, artificial intelligence (AI) has gotten much better, especially in being more accurate. Because of this, many industries, including marketing, are using the new technology a lot. In email marketing, almost every tool now uses some kind of AI software.
Using AI in email marketing helps companies improve their strategies, making more money while spending less. For instance, AI can optimize sending frequency, resulting in a better return on investment (ROI). Good email campaigns can save money by reducing the need for other types of ads, making email marketing a smart and affordable choice for businesses.
So, what exactly is AI in email marketing? According to Jesse Sumrak of Twilio SendGrid, AI comprises a set of rules and processes that enable programs to analyze hundreds or thousands of inboxes. This analysis helps make better emails tailored to subscribers. AI guides email teams on what kind of emails to send, to whom to send and of course when to send. It also makes things faster and allows for quick analysis of lots of data, making email marketing work better.
However, despite its advancements, real-world AI still has limitations. We have yet to develop an AI equivalent of Iron Man’s JARVIS, capable of organizing email marketing campaigns with human-like emotional decision-making. Humans are inherently emotional beings and AI lacks the corresponding emotional intelligence. Consequently, successful email marketing generally requires human marketers using AI email marketing software and platforms to achieve the best results.
Now, let us explore some of the top AI-powered email marketing platforms and their features:
Campaigner
This AI-enhanced platform focuses on automation, advanced testing capabilities and dynamic content personalization. It helps all kinds of businesses with top-notch features like testing different versions, smartly connecting with other apps, sorting customers effectively, giving detailed reports and looking good on all devices.
Brevo (formerly Sendinblue)
Brevo is a smart email tool that uses AI and automation to make things easier. It covers not only email marketing but also SMS marketing and chat. With features such as drag-and-drop email design, advanced personalization options, machine learning-powered send time optimization and A/B testing, Brevo simplifies the process of creating and sending engaging email campaigns.
SMTP
As an established authority in email relay services, SMTP offers superior email delivery services with the help of AI. Its relay services are great for making sure emails get to subscribers and improving inbox placement. SMTP offers everything needed for sending transactional and other types of emails smoothly.
Omnisend
Omnisend is an eCommerce email marketing, SMS and automation platform. It offers 100% customizable email templates, drag-and-drop workflow editing and segmentation based on customer lifecycle stages, shopping behavior as well as message engagement. Omnisend helps businesses make special emails that people like, without needing to code.
EmailOctopus
EmailOctopus offers simple yet powerful tools to grow businesses. EmailOctopus makes it easy to get and keep subscribers with cool forms, nice landing pages, and automatic welcome and drip emails. It helps businesses grow by nurturing leads and getting people to take important actions.
ConvertKit
Designed for creators, ConvertKit is an AI-powered email marketing platform that streamlines the editing process with customizable templates and smart algorithms. ConvertKit uses AI to make nice landing pages, personalized emails and smart email sequences. It helps creators send the right content to the right people and get more conversions.
Optimail – Optimove
Optimove is a relationship marketing hub that incorporates AI optimization to improve marketing performance. Its native email personalization and delivery platform, Optimail, uses AI-powered machine learning to track email performance and provide recommendations for improvement. Optimail/Optimove continually adjusts messages based on customer behavior to drive leads and conversions.
Twilio SendGrid
Twilio SendGrid helps make cool emails with its tools. It uses AI to check emails, protect against scams, and give tips on how to send better. Twilio SendGrid thinks AI is super important for customers to get the most out of their emails, making sure everything runs smoothly.
Drift Email
Drift Email is part of the Drift conversation platform, delivering personalized conversations via chat, email, video and more. Its email management software automatically separates human email replies from autoresponders, ensuring real human responses are routed to the right person for follow-up. Drift Email seamlessly integrates into existing email marketing tech stacks, driving more pipeline with less work.
Seventh Sense
Seventh Sense markets itself as AI software designed to optimize and personalize email delivery times. It makes emails perform better using AI. It helps send emails at the best time, controls email sending speed and makes sure emails reach more people, leading to more sales and better teamwork between sales and marketing.
Verdict
The verdict says that AI-powered email tools really help businesses with marketing. They can do things like automate tasks, make content just right for each person and get more people interested. It shows that AI can really change how emails are used for marketing, making them work better and smarter.
But, the verdict also says not to use AI too much and reminds us how important it is to have both AI and human input working together. Even though AI can really help with marketing, it is still highly important to have people’s ideas and creativity. Finding the right mix makes sure businesses get the best out of AI while keeping emails personal and real.
