Thursday, July 18, 2024

Strategies for Surviving Google’s Search Ranking Penalties

Websites continuously strive to get noticed on Google Search results. This means Google holds immense power and its search ranking penalties can either expand visibility or downgrade. As an aftermath, websites may witness increased traffic or decreased traffic. Lately, similar penalties were implemented. Google introduced new spam policies and violators faced the burn.

The penalties resulted in a severe way. Some websites were completely removed from the search results and many witnessed a significant drop in traffic. These penalties were accompanied with notices in the Google Search Console to inform website owners of the violations.

Do note that Google’s manual actions are carried out by human reviewers and they identify violations of spam policies. The violations include aggressive spam techniques and misleading content that deceives users.

Algorithmic updates are automated and the actions to websites are not notified to their respective owners, but manual actions are specifically communicated through the Google Search Console.

Hope for redemption exists if website faces manual actions. Google provides some crucial and important steps to address the violations and rectify those. This means the site owners understand the issue and get the opportunity to fix those across all affected pages. A review request is thereafter sent to Google through the same Google Search Console. However, the process is sometime time-consuming and reviews take days or weeks.

Well, impact of the penalties is sometimes significant. It causes a sudden drop in traffic as well as visibility. Recovering the traffic and visibility requires a strategic approach. It simultaneously requires patience. Website owners are here suggested to understand the difference between manual actions and algorithmic updates. The recovery timelines are different.

Wrapping up, it can be said that staying in Google’s good graces is the key to succeed online. Regular monitoring of the websites is important.


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