It is an open truth that Singaporeans love their social media. However, it is also a truth lately that they are ready to shop there too. A post on HubSpot states that almost all the marketers in the country are betting big on social media platforms as the go-to place for local shoppers.

It is learned that 93% of the marketers think local brands will jump on the social commerce train. Platforms are now trying to steal the show. Instagram is leading in the segment by offering the best bang for the buck. The same is with the Facebook and YouTube.

It is not just about selling stuff on the social platforms. Social media experts in the country know that having an online community is the key. Data reveals that nearly 90% of the marketers believe that having an active online community is crucial for their success. It is about creating a vibe and connecting with customers as well as building trust before making sales.

Well, building up community requires good content. Short-form videos are the real mantra along with live videos and user-generated content. It is revealed that 80% of the marketers say short-form videos bring in the most bang for the buck.

In recent months, Artificial Intelligence (AI) is playing important roles in creating content for the social platforms. More than 90% of the marketers claims AI is to be a game-changer in the industry. They are using AI tools to create content faster, smarter and better as well. AI is capable in creating captions, generate related images and make videos too. AI is making the lives of marketers easier.

A good number of the Singaporean population is glued to smartphone screens and this make the country a perfect place for brands to make a splash.