The importance of search engine optimization (SEO) for manufacturing businesses should also be taken note of in this digital era. Digital presence is important for securing new business. Many manufacturing websites are still struggle with the basics of good design as well as SEO practices.

More than 2,500 Google documents were leaked recently and these papers revealed 14,014 specific attributes that affect search engine rankings. As an aftermath, many are reconsidering their current SEO strategies as it highlighted several surprising factors including negative impact of using common keywords in URLs, the importance of brand name mentions in rankings and paid traffic can boost organic rankings. The findings are relevant across all website types. It also is relevant for B2B sites.

The attributes from the leaked documents reinforce long-held principles. These are well-constructed site and valuable content. A well-constructed site should have a page title on every page, utilize metadata to describe the page content, incorporating clear headers and keywords, securing the site with HTTPS, and simultaneously ensure the site is mobile-responsive.

It is also important to creating content that helps people. Hence, the landing pages should focused on specific topics and not cover multiple subjects on one page. Search engines prioritize providing answers to the queries of users. This is the reason the content should be tailored to the needs and interests of the audience.

The next phase is search-engine marketing (SEM). Its basic aim is to direct people to the site. Marketing efforts serve as invitations for engagement. It is something like inviting to a party. Digital advertisements, email campaigns, social media posts and participation in platforms drive traffic to the website. The increased traffic improves SEO rankings.