Maintaining a strong online presence is important in today’s digital era. Businesses of all sizes should have online exposure. Amid such a requirement, many local businesses rely on is Google Business Profile (GBP) to appear in local search results. However, expanding businesses should look beyond it. They should focus on national search results..Now, a common question arises whether they should delete their Google Business Profile. The answer is not a straightforward one.
It is firstly suggested to understand that Google Business Profile is designed with a physical location that customers can visit. Now, if a business is moving away from local operations and rarely relies on local customers, it is a tempting decision to delete the GBP. The decision should be made with careful consideration of course.
One important advantage of GBP is that it provides credibility and visibility even if the business is moving away. A well-maintained GBP can boost local SEO and make it easier for potential local customers to find you. It is more important if the product or service still has a strong local appeal. Deleting GBP means you are losing such opportunities.
Moreover, your GBP is something more than appearing in search results. It is about building trust with your customers. People searching for your business can decide to engage with your brand after seeing a verified GBP with positive reviews, accurate information and regular updates.
One more option is to update your profile to reflect your new business model if you have completely moved away. You can adjust your business description, add service areas and make it clear that your products are available nationwide.
