The tech era is rapidly changing. Artificial Intelligence (AI) is making the news on daily basis. The future is promising. But, what about the predictions? Will it really take the digital world at a storm? Sam Altman, CEO of OpenAI, has something to say. He recently made a bold statement and it grabbed the attention of marketers everywhere. He said that artificial general intelligence (AGI) will revolutionize marketing and potentially automating 95% of tasks currently handled by agencies and creative professionals.

Altman’s prediction may not seem justified instantly. However, the integration of AI into marketing is already underway. Many marketing agencies are using it. Generative AI is already changing the way marketers work. It is regular enabling tasks like content creation and data analysis. These are completed faster and more efficiently.

However, even though the potential benefits of AI in marketing are undeniable, it is said that there are also some significant concerns to address. The primary concerns are issues like data privacy, cybersecurity and the potential for job displacement. These need to be carefully considered with more penetration of AI in the industry.

Altman’s vision has raised some important questions about the future of marketing. The first and foremost is whether AI will truly revolutionize the industry. Next question is whether there are limits to what technology can achieve. Some of the tasks can be easily automated with the AI tools, but the human touch of creativity and strategy may still remain essential in certain areas of marketing.

It is important here to stay informed about the latest advancements in AI and simultaneously understand how the work would be impacted. The future remains uncertain, but it is true that AI will definitely play a prominent role in shaping the industry in the years to come.