It is important to understand how consumers navigate the buying journey. In fact, it is the key in capturing their attention and thereafter driving sales. A recent research by Salsify has shed light on the evolving habits of shoppers in 2024. It offers some valuable insights for brands to help them stay ahead of the competitors.
The buying journey begins with awareness. Consumers discover new brands and products from various online and offline channels such as social media, physical retail stores and recommendations from friends.
Successful brands try to remain presence across these channels consistently. They try to demonstrate the value of offerings. And, do note that search engine optimization (SEO) plays a vital role in improving discoverability and getting noticed by potential consumers. High-quality product images, competitive pricing and positive customer reviews are some essential factors abreast of the demonstration.
It is also here to understand that consumers conduct research to evaluate brands and products as well before making a purchase. Search engine plays an important role in the process as shoppers usually relying on sources like brand websites, reviews and social media.
Consumers look for competitive price, superior product quality and positive customer reviews before make a purchase. It is here to note that higher prices and misleading product information may reduce the probability of purchase. Trust is the factor that plays in the mind of consumers.
Apart from all these, brands should also adapt to emerging consumer trends to. One good example to note here is that during economic uncertainties a drastic change is witnessed in shopping habits. Consumers then prefer online convenience and budget-friendly options.
Finally, it is not to forget that ethical and sustainable practices gain more attraction among consumers. Hence, it is better to opt for eco-friendly packaging and fair labor practices.
