You may have noticed your content is not doing well in search rankings. Probably, you might be missing a crucial piece of the puzzle and it is called technical SEO. Yes, the real game-changer often lies behind the scenes. Technical SEO acts as the backbone in the performance of your website. It basically ensures that the search engines can effectively find, crawl and index the pages.
Neglecting technical foundation can lead to missed ranking opportunities. However, it is not too late. You can start focusing on the fundamentals of technical SEO.
Technical SEO encompasses four key pillars. These are discoverability, crawlability, indexability and user experience (UX). Each play important role in how search engines and users interact with your site.
Discoverability mainly focuses on how search engines can easily find your website and the web pages. Improving it involves creating a clear sitemap and well-organized site architecture. This helps the search engines to index the pages efficiently.
Crawlability ensures that search engine bots are able to navigate and access your site easily. It is important to optimize your crawl budget so that the bots can focus on valuable pages and not get stuck in loops or wasting resources on low-priority content.
Indexability means the pages can be stored in the database of search engines. Leveraging schema markup and optimizing your heading structure can improve indexability.
User experience (UX) is about making your site easy to navigate as well as enjoyable for visitors. Following best practices for Core Web Vitals and accessibility can provide a satisfying experience.
Apart from all these, it is important to continuously monitor your technical SEO. You can do so by using the right tools and processes. This can help in fixing technical issues promptly. This can also ensure your site to maintain optimal performance.