Staying ahead with effective SEO strategies is the key in today’s online businesses. Renowned AI-enabled SEO agency Graphite has come up with an innovative self-service SaaS product. It is called the Graphite Platform. Founders Ethan Smith and Marcos Ciarrocchi aims to democratize SEO with it. They believe the platform will revolutionize SEO for organizations of all sizes.
Traditional keyword-based SEO practices often fall short and the effort leads to wasted resources and less impact in attracting organic traffic. The latest research of Graphite reveals that 95% of blog articles fail to drive results due to outdated strategies.
Graphite has years of experience working with hyper-growth companies like MasterClass and Notion. It has pioneered a proven approach that is centered around topics-based SEO and Topical Authority.
The Graphite Platform uses AI and machine learning technologies to empower marketers, writers and business leaders. They can utilize the full potential of SEO as a revenue-driving force. Graphite’s Topic Graph is the core of the platform. It is a sophisticated database that is equipped with hundreds of millions of keywords into cohesive topics. It enables users to identify and prioritize high-impact topics.
One of the key features of the Graphite Platform is its ability to rapidly research and build a three-month content pipeline in just a single day. It also leverages insights immediately otherwise that would typically take weeks or months to compile. It also enables organizations to identify topics with high Topical Authority.
Moreover, Graphite’s proprietary algorithm assists in crafting content optimized for specific topics. It allows a single article to rank for multiple keywords and simultaneously maximize traffic potential. Real-time monitoring capabilities empower teams to optimize existing content efficiently.
Graphite Chief AI Officer Gregory Druck said the focus is on using AI to augment the capabilities of marketers. The goal is to provide valuable data insights, automate repetitive tasks and enhance writing quality.
