Thursday, July 25, 2024

Navigating Career Opportunities in Marketing and Advertising

The Indian advertising market is growing at an impressive pace. It crossed the INR 800 billion mark in 2023. The boom seems to continue in the coming years. Digital ecosystem is considered as the catalyst and the segment has opened up several career and growth opportunities. Brands are continually seeking new and innovative ways. Marketing and advertising professionals are creating compelling strategies to engage consumers. Delphin Varghese, Co-founder & Chief Revenue Officer of AdCounty Media, shared some of his experiences and insights lately about the expanding opportunities in it.

Verghese said the global digital advertising market may touch the mark of $786.2 billion by 2026 and the primary factor behind it would be increased use of digital platforms. He added that the growing digital economy and strong internet penetration in the country will continue boosting the segment. High demand for skilled professionals will be witnessed.

The segment will be perfect for those who are creative and can thrive in fast-paced environments with tight deadlines. Hence, a career in digital advertising and marketing can be considered as an excellent choice.

The role of marketing managers in the segment is to responsibly promote a business, product or service. They first analyze the market trends and thereafter create innovative campaigns to attract as well as retain customers. They frequently oversee the strategy and execute product launches as required.

Email marketing specialists connect brands with target consumers. They use compelling and engaging emails for the purpose. They work with copywriters, designers and web developers. They also collaborate with analysts to optimize campaigns based on data-driven insights.

SEO specialists enhance the visibility of websites. They help in improving the ranking of websites on search engines. Their role is to become expertise in keyword research, on-page optimization and link-building. They play a crucial role in driving organic traffic and simultaneously increasing a online presence of the brand.

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