Publishers are lately facing challenges in maintaining their visibility and traffic. Largest exclusive full-service ad management firm Mediavine has recognized the hurdles and has announced a strategic collaboration with TopHatRank.

TopHatRank is a renowned internet marketing firm and specializes in search engine optimization (SEO). The partnership aims to equip publisher community of Mediavine with the expert guidance as well as advanced tools required to navigate the SEO terrain.

The two have collaborated due to frequent updates to Google’s search algorithms and simultaneously the recent use of generative AI in search results. These have led to significant drops in organic traffic as well as revenue for independent publishers. They aim to tackle such challenges directly. Publishers will get valuable resources and premium SEO services.

Core of the collaboration is the educational as well as practical resources available to Mediavine publishers. TopHatRank will be providing free and exclusive webinars equipped with important insights into SEO best practices as well as new trends. Publishers will simultaneously get discounted SEO audits, managed services and special access to the offers.

The success of TopHatRank is in its ability to help publishers. They have audited and optimized more than 1,800 publisher websites. They are offering useful insights and strategies to improve site performance as well as visibility. Their skill in handling Google’s algorithm updates has made them a trusted resource for publishers wanting to boost their SEO.

Mediavine CEO Eric Hochberger said that their publishers see them as more than just an ad management provider.