Search Engine Optimization (SEO) definitely serves as a roadmap for businesses as well as individuals to boost their visibility. It makes website more visible to people searching online. However, websites getting placed to the top of search results is not always straightforward.
SEO can simply be defined as a magical key as it helps website appear at the top when someone searches for something related to what is being offered by site owner. For example, if a website is related to a baker in a big city, good SEO can ensure that when someone looks for “best bakery in [city name],” the bakery website pops up first.
However, there is a catch as some people may try to cheat the algorithm or system by using tricks to make websites appear at the top in the search result. People who tricks may stuff pages of the websites with keywords. If not, they may create low-quality content with the purpose of getting clicks. Such activities trick people into visiting their site and simultaneously hurt honest businesses who are not trying to trick the system.
Doing SEO is simple and the first aspect is to remain honest. One should focus on what really matters and provide value to the audience. Instead of trying to trick search engines, website owners should mainly focus on creating helpful as well as informative content that people actually want to read.
These are just basic rules and it is suggested to remain transparent always. One should prioritize quality content that genuinely helps people. This means articles, videos or other stuff should be able to answer questions of people or solve their problems.
More to all these, it is suggested to engage with audience in a meaningful way. The best way is to respond to comments, listen to feedback and building relationships with customers.
