In the fast-moving world of SEO, knowing about topical authority is important to stay ahead. It is not just about getting a higher ranking in search results, but it is also about making users trust and like your website. Topical authority refers to a website’s expertise in a specific topic or keyword theme. When a website shows it knows a lot, is believable and can be trusted about a certain topic, it gains a good reputation in that area.

With Google’s emphasis on contextual understanding of search queries, having topical authority has become increasingly important. It is about how well Google believes a website understands its audience and their search intent. Websites with higher topical authority are more likely to rank higher in search results and be featured prominently.

Measuring topical authority is not straightforward. While tools like Ahrefs and Semrush can provide insights into traffic share and keyword rankings, there is no one-size-fits-all metric. But looking at how well certain words rank in searches and how much users interact with a site can give hints about how much people trust that site on a specific topic.

As technology gets better, SEO plans change too. New things from Google like Search Generative Experience (SGE) make it both harder and easier for SEOs. SGE writes answers using AI and highlights content made by users. To do well now, SEOs have to make unique, user-friendly content that covers lots of parts of a topic.

In today’s digital world, becoming an expert on a topic needs a smart plan. SEOs should make helpful content that users like. They can do this by making different pages on different parts of a topic, connecting those pages together, writing in a friendly way that people trust and adding pictures or videos to make things interesting.