Artificial intelligence (AI) is revolutionary. It is revolutionizing various industries and sectors including social media marketing. It is providing powerful tools to businesses to enhance customer engagement, boost sales as well as improve the overall customer satisfaction. RMIT senior lecturers in the Digital Marketing program shared some valuable insights related to the advantages and future potential of AI.
AI integration in social media offers a plethora of advantages. It provides personalized recommendations to real-time customer interactions. AI market is rapidly growing rapidly in Vietnam and the projected annual growth rate is 28.6%. it is expected that the market volume would be $3.4 billion by 2030.
RMIT Senior Lecturer Dr. Alrence Halibas said that AI can significantly improve the consumer journey as well as decision-making process. its ability to provide personalized recommendations is a game-changer. It uses content-based filtering to recommend products similar to the likes of users. The strategies increase likelihood of purchase.
AI-powered chatbots and virtual assistants are another examples of AI that enhances the social media marketing. The tools use natural language processing (NLP) to engage with customers in real time. Chatbots can answer queries, provide product information and also guide customers through the purchase process. all these are good help to customer and enhances conversion rates.
AI can analyze historical data from social media and anticipate the needs of customers. It can offer timely and relevant products to the customers. The approach is said to be highly proactive and can help businesses to stay ahead of customer demands. AI can also simultaneously evaluate customer sentiment towards products and brands. Hence, it allows marketers to tailor strategies to better meet customer expectations and preferences. AI also monitors prices in real time based on demand, competition and other market factors.
