Launching a career as a social media manager is challenging in 2024. However, it is more accessible than you think. Four social media managers were lately interviewed to understand why they pursued the career and what the job entails. They were also asked about how to get started and without of course prior experience.
A social media manager represents a company across social channels. He acts as a voice of the brand. He is responsible for developing content strategies, monitoring audience engagement and also running of campaigns. Often the path starts as social media coordinators, specialists or content creators.
The reasons for becoming a social media manager vary. Caitlin Pierson, Social Media Specialist at the University of Newcastle, found that the role allowed her to create authentic connections and humanize brands. Gabby Barnes from Casual Fridays agency loves seeing the direct impact of social media on the goals of her clients.
The role is dynamic and ever-evolving. Earlier it was just another marketing channel. But now it is a platform for customer care, market research and direct sales. Social media managers develop many transferable skills such as communication, adaptability, attention to detail and problem-solving. The skills can serve as a launchpad to higher marketing leadership positions.
No day is typical for a social media manager. The work involves creating content, managing communities and engaging with audiences. Raven Gill, Social Media Manager at Communicators Group, collaborates with her creative team to design content calendars and stays updated on social trends. It is learned that social media managers also manage influencer partnerships. They try to balance creative briefs, meetings and content approvals.