Saturday, July 20, 2024

Google’s Search Quality Decline in Product-related Queries: Study

On the big internet stage, Google has been like a friendly guide, always there to help us find the answers to our questions. But recent findings from an investigation by researchers from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence suggest that Google’s search experience is facing some hurdles.

For a whole year, these researchers looked closely at 7,392 searches about product reviews on Google, Bing and DuckDuckGo to understand how these platforms handle content that is artificially tweaked to climb the search result rankings and get more clicks.

What they discovered is a bit troubling. There is a rise in something called SEO spam – basically, tricks people use to get their content to the top of search results – and a flood of low-quality content, especially in searches about products. Imagine sifting through a haystack to find a needle; that’s what users are dealing with.

The researchers said we should be careful about something called “dynamic adversarial spam.” It is like low-quality, mass-made ads that are trying to fool search engines.

Even though Google has been working hard to improve the quality of its search results, industry experts note a downward trend, especially with the rise of AI-generated spam. Because of this, lots of people are trying other options like Kagi, Searx, Qwant and DuckDuckGo to find better and more trustworthy results.

After looking at the study, a person from Google said they are working on fixing things. They explained that the study mostly talks about product reviews and does not cover all the billions of searches they handle every day.

As people explore the changing internet world, it is super important for Google to tackle these challenges seriously. The fight between search engines and tricky websites keeps going, and if Google keeps working hard on these problems, it will stay the top choice for people looking for reliable and good-quality information.

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