The battle against spam is an ongoing process. Google has lately announced rollout of the June 2024 spam update that started on June 20. The update aims to refine further the search results. It is targeting websites that violate the spam policies. The rollout may take about a week to complete.

The update is learned to be distinct from the forthcoming algorithmic component of the site reputation abuse update. Details are yet to be released. Google will be making an announcement separately when the update is ready to launch. Google usually updates its systems with respect to combating low-quality and spammy content in search results. The updates are crucial in maintaining integrity of search results.

Websites which generates content automatically and solely to improve search rankings will be targeted by the update. Websites which buy or sell links to manipulate rankings will also face the burn. Moreover, duplicate or poor-quality content will witness less traffic.

Google released the last spam update in March and it impacted a plethora of spammy websites. However, some AI-generated content still managed to rank well in search results. It is learned that the sites exploited a loophole that allowed new content to receive an initial ranking boost.

The latest spam update is expected to enhance spam detection capabilities further. Fluctuations in search rankings for some websites could be noticed. Websites that violates Google’s spam policies or rely heavily on AI-generated content may see a decline in search visibility. Websites adhering to Google’s guidelines may benefit from the update. Such websites are believed to be facing less competition from spammy sites in search results. All these will lead to an improved search rankings algorithm.