Something serious was addressed by Google’s Gary Illyes at the recent SERP conference and it brought a relief to webmasters and online marketers. He spoke about the role of 301 redirects in search engine optimization (SEO). He said that the search engine giant has no intention of altering how the 301 redirect signal operates for SEO or search rankings.

301 redirects are usually used by webmasters and digital marketers during website migrations, URL changes or canonicalization strategies. It helps them in keeping intact the SEO efforts.

Nikola Minkov, who attended the conference, took to X social platform and quoted Illyes. He said that 301 redirects is a reliable signal and there is no way Google could change that.

Webmasters and online marketers rely on 301 redirects to seamlessly transfer signals and authority from an old URL to a new one. The process is important during website transitions or content updates. It helps in maintaining search engine visibility.

The clarification of Google executive is a reminder to all of us that 301 redirect holds a good value with respect to SEO. It is a reaffirmation for website administrators and digital marketers to correctly utilize it. It simultaneously highlights the importance of maintaining best practices in SEO.

Following the conference, several webmasters and marketers are widely discussing on X about what Illyes stated. Gradually it is clear that the role of 301 redirects remains an important aspect in effective SEO strategies. Webmasters are encouraged to leverage it to enhance site performance.

In short, the affirmation of Illyes provides a valuable reminder of the importance of 301 redirects in SEO practices and simultaneously highlights the commitment of Google to maintaining stability and transparency in its ranking signals.