Thursday, July 25, 2024

Google Search Ranking Rollercoaster on June 8th Weekend

June 8th was a significant spike in SEO chatter. Third-party tracking tools showed substantial ranking fluctuations on the day. Volatility in Google’s search results was noticed.

The upheaval is a follow of a recent pattern of instability. There were notable changes on June 5th and also on the weekend of June 1st. The trend has been consistent for past two months or more. Notable fluctuations occurred around Memorial Day, May 22nd, May 16th, May 9th, May 3rd and April 25th. A core update was witnessed in March 2024 and basically since March 5th. It concluded on April 19th. The activities spanned for 45 days.

SEO professionals using tracking tools documented the fluctuations. Heightened activity was indicated on June 8th. It reflected concerns and was voiced in various SEO forums and communities. The feedback from the communities paints a picture of widespread disruption and frustration.

SEO chatter in platforms like WebmasterWorld revealed a mix of dismay and confusion. Some reported worst traffic experienced that affected the highly-ranked as well as lower-ranked websites. Some users said the traffic drops were due to algorithm changes and also the emerging of new competing apps like Gemini. However, long-time users expressed frustration as their perfectly aligned websites with Google’s search criteria ranked poorly for relevant queries and performed better for unrelated searches.

Several more users noted a significant drop in traffic. Some of them described it as laughable compared to the previous fluctuations including the updates from previous years. The unexpected dip has left many disheartened. Those webmasters were most disheartened who understand the historical importance of weekends for their site traffic. The weekends were once the busiest and most profitable times for some.


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