Thursday, July 25, 2024

Google Recommends Audience-Centric Content Strategies

Is your website struggling to get organic traffic from Google Search? If yes, Google’s Search Liaison Danny Sullivan has some key recommendations. His recommendations are three simple steps: continue creating high-quality content, diversify traffic sources and build an engaged audience. The strategies are straightforward and challenging as well. He emphasized the importance of thinking beyond just Google for long-term success.

The advice of Sullivan highlights a shift in SEO practices. He adds that the days of relying on SEO hacks are fading. The future of SEO will favor those who focus on creating valuable content.

Creating great content is important. However, it is suggested to focus on what is best for the readers and prioritize the needs of audience. The sentiment is echoed by Mike King, CEO of iPullRank. He asserts that making high-quality content is essential for long-term success on Google.

Lately, a plethora of websites have been affected by recent Google algorithm updates and Sullivan acknowledges that relief might come from future updates. However, he also hints that sometimes the issues might be on Google’s end. It is assured that Google team may strive to improve with each update.

Diversifying traffic sources is another vital strategy. Relying only on Google Search can be risky. It is suggested to attract traffic from various sources like direct visits, email referrals, links from other sites and social media platforms. The approach builds a robust audience and also aligns with the ranking systems of Google.

Do note that building an audience involves more than just driving traffic. It is about establishing long-term relationships with readers. Sullivan shared his own experience of growing authoritative websites. He started from zero. He tried to engage audience through newsletters, social media and other channels. Hence, he states that search can introduce new visitors, but the goal must be to connect with them beyond their initial visit.

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