Finally, after much debates and speculations, Google has officially acknowledged that the leaked internal documents are authentic. However, it states that only some of the documents are authentic and not all the files. The files leaked information like what data is collected by Google and how it uses the collected data in its search ranking algorithms.

The leaks were first reported by Rand Fishkin and Mike King. They suggested that the files are from Google’s internal documents and reveals how Google’s search engine actually operates. The documents indicated that Google even tracks data like user clicks and Chrome browsing activity. It sparked controversy as Google representatives had earlier downplayed these as factors in search rankings. However, Google has warned against making assumptions based on the leaked documents as many interpretations might be inaccurate.

A Google spokesperson stated that they would caution against making inaccurate assumptions about Search based on out-of-context, outdated or incomplete information. This means that the leaked documents might not be the full picture and should be viewed with caution.

Meanwhile, the leak has put Google in a difficult position. This is the reason its representative has come forward to address the issue publicly. It is believed that Google might become even more hesitant to share new details about the ranking processes.

The general advice now is to treat the leaked information as a starting point for further research. It is suggested to test and not to come down to a definitive answer about search rankings.

The SEO community values open discussion and knowledge-sharing. However, it is important to approach these with rigorous testing as well as healthy skepticism. Even information from within Google should be examined critically.