The business world today is fast-paced and staying ahead means embracing the latest technologies. A market research report from the staple of CleverTap and titled “The AI Edge in Customer Engagement” has lately shed some lights on the transformative power of AI in customer interactions.

The report explores how AI is revolutionizing customer engagement strategies. It offers insights on how brands can utilize the tool to drive conversions. A total number of 42 global brands across 50 countries were analyzed and the research highlights experiences of professionals including AI specialists and marketing strategists.

The report reveals that 54% of respondents reported faster content generation with AI. 82% of them experienced increased operational efficiency by automating workflows. It is also learned that 64% of respondents created personalized experiences at scale and 39% utilized for automated decision-making based on data analysis.

However, AI adoption varied across teams within brands. The content teams led at 71.4% and it was followed by growth marketing teams at 57.1%. the central marketing and product teams used it comparatively less.

Yet, when AI is not used well, businesses miss chances for more sales. The research categorized the companies into three AI adoption levels and these were from show to fast level.

Jacob Joseph, VP of Data Science at CleverTap, emphasized the importance of AI adoption. He said that the tool is necessary in today’s competitive landscape. It is now a crucial tool for meeting customer expectations as well as gaining a competitive edge.

The report highlights the transformative impact of AI in customer engagement. Brands embracing it gain significant advantages in conversion rates and business value. It set themselves apart.