The online marketing is ever-evolving. Marketers keep on changing strategies to gain better results of the efforts. Now, with the decline of third-party cookies, things are going to change further. Companies like Earnkaro, backed by industry titan Ratan Tata, are rethinking their strategies to stay ahead of the game.

Earnkaro is a platform that offers an opportunity to earn through affiliate marketing. It is spearheading the shift by embracing innovative technologies like local storage, which stores data directly in the browsers of users and simultaneously allows more accurate tracking of interactions as well as transactions.

“Earnkaro co-founder Rohan Bhargava said that they are transitioning away from cookies and moving towards server-to-server integration. This means that the company will now monitor transactions directly through the server of the retailers instead of relying on the cookies.

This shift is important with the demise of third-party cookies. New solutions are now needed to stay ahead in the game.

NP Digital India CEO Pradeep Kumaar said that the contextual advertising as well as the emerging technologies like Google Fledge could fill the gap as these are promising alternatives for tracking user engagement in a privacy-conscious manner.

Earnkaro has started the shift and not 60% implementation of local storage and server-to-server integration has been done. They are ensuring that affiliate marketing may continue seamlessly same even without cookies.

However, there are challenges as replacing the cookies for tracking transactions is not an overnight job. As of now, Earnkaro is one of the first adapters of the new solutions to ensure the continued success of affiliate marketing. It is evident that businesses can navigate the cookieless era with confidence. New opportunities are on the horizon.