First of all, What is a Search Engine…?
Whether it is a science project or online shopping, many of our day to day needs are fulfilled by the Internet somehow or the other…!!! And Search Engines are those which connects us to the Internet. So, What is a search engine…? A Search Engine is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. Some of the popular search engines are Google, Yahoo!, Bing, etc.,
So, What is meant by Search Engine Optimization…?
According to a survey, over 3.5 billion searches are performed on Google ( a popular search engine) every day. Ever wondered how Google manages to handle such huge traffic of queries and show efficient results to all the users within a fraction of seconds. Thanks to the very complex and sophisticated algorithms of Google, which manage to rank different available websites that suits the user’s search query and shows them in the order of their ranking. The search results of Google are so accurate that if a website is not on the first page of the search results, it is almost certain that the website doesn’t exist.
Suppose you started a business online. If your website doesn’t show up on the top of Google search results, it is obvious that your business isn’t gonna run in profits. So, optimizing your website to get as much as traffic in the Search Engines like Google plays an important role in making your business fruitful. But, how to make it happen…? Here comes SEO into the picture.
SEO is the process of optimizing your website and webpages to get ‘free’, ‘organic’ traffic from search engines like Google. So, by following these Search Engine Optimization Techniques, you can easily get free and organic traffic to your website and in turn, your business boosts up.
How does SEO help…?
In reference to a survey conducted by Ahrefs Pte Ltd, almost 90.88% of webpages get no organic search traffic from Google. That means only 9% of the existing webpages manage to get consistent traffic daily. So, if you start a new business, how do you manage to be in that 9% of the webpages..? Well, with the Search Engine Optimization tools with you, it’s not a big deal.
To understand SEO, consider the following analysis…:
Think of Google as a Library with an efficient filing system. The library has millions of books with hundreds of trillions of pages. Let’s say you wanna know about a topic ‘Global Warming’. The filing system searches all the books which contain the searched keyword and closely related words to the keyword. As most of us are pretty sure that Google doesn’t show these search results in any random order. It has a long range of sophisticated algorithms which ranks different websites and display the results in the order of their rankings.
Nobody knows how these algorithms work exactly. But thankfully, based on the statistics of different search queries, some SEO tools are developed to help you improve your website rankings. The two key factors in SEO are…:
- Make it easy for search engines to understand what your page is about.
- Show ‘Google’ and Search Engines that it is worthy of ranking.
How to follow these factors…?
Step – 1:
Find relevant keywords that people are searching for and see how these search queries fit into your business. The easiest way to find the relevant keywords is to put yourself into the shoes of a potential customer.
Step – 2:
So, let’s say you ended up with a keyword that you thought would be the best fit for your website. Now, it’s time to validate your assumptions. There are many SEO tools ( both premium and free ) available online which help you to find out the recurrence of your keyword in search queries. One such website is Moz Keyword explorer. You can enter your keyword in the search bar and find out how many search queries per month include your keyword. It also suggests the alternative keywords which are included in more search results.
Step – 3:
Now, you have a list of the most searched keywords of your domain with you. Now, the next step is the optimization of your webpage.
The Optimization of SEO includes On-Page SEO and Off-Page SEO. Let us discuss them briefly…
On-Page and Off-Page SEO:
Since we have a list of keywords which potential customers use the most, we can optimize our website with those keywords. So that both the search engines and the potential customers know about your website.
NOTE: The most important thing is, it is better not to try tricking Google by keyword stuffing. Here’s an example of what you shouldn’t do..!!!
Ex:- If your business about wedding photography, you might stuff keywords as follows:
Hi, I am a Wedding Photographer in Hyderabad, who does wedding photography for the occasions which need wedding photography and we are pretty good at wedding photography. Hope you use our service for wedding photography.
The above practice is called Keyword stuffing and it does more harm than good in the long run.
Basic but important On-Page SEO Tips:
- Optimizations of your title tags and meta description according to the popular
- Another important part of On-Page SEO is optimizing the actual content of the page. A typical business page consists of the description of the business, images of the products, testimonials from happy users, etc.,
- The Heading tag ( often referred to as H1 tag) is also an equally important factor. Without complicating things, it is better to use the keyword from your list in the H1 tag, which will be very helpful in the long run.
- Not only the keywords of your domain gonna increase your website’s traffic. The keywords of domains related to your domain can also help. For example, If your business is about wedding planning then keywords like wedding photography, wedding garments, wedding venues, etc., can also be used according to the need.
- It is also a good idea to observe the top websites of your domain. Adopt all the good aspects of them and improving in the aspects they are not good in, helps to grow easily. This is all about On-Page SEO.
Off-Page SEO often refers to link building. So, what is meant by link building…?
The process of linking other websites to link to your webpages is known as Link Building. Basically links acts as votes or other people vouching for your website by sharing their good experience with your website. In general, the more Quality backlinks you get from relevant pages, the higher you’ll rank in Google. Here the emphasis is on the term Quality. Because you can get backlinks from various sources like Forums, Directories, Editorials, etc., But the most useful are especially from Editorials(Blogs). So, if you are looking for quality backlinks, the best way is through Editorials.
And the main way to get links from other people’s blogs is through OUTREACH.
Why is SEO important for promotion?
Search engine optimization is an essential portion of electronic advertising since people run trillions of hunts each year, frequently with a commercial purpose to find details regarding services and products. Search is often the principal source of electronic visitors for brands and matches other advertising channels. Greater visibility and rank higher in search results than your competitors may have a material effect on your bottom line.
On the other hand, the research results are evolving within the last couple of decades to provide users more immediate replies and advice that’s more inclined to keep consumers to the results page rather than forcing them into other sites.
Also note, attributes such as rich outcomes and Sense Panels from the search results may boost visibility and supply users more info about your business right in the works.
Outreach is nothing but you are contacting people with famous blogs and asking them for links.
To make your outreach campaigns successful, keep these three things in mind :
- Find the people who are interested in what you do.
- A good reason to contact them.
- A pitch that benefits them
- You can find the blogs which are related to your domain through Majestic site explorer.
As said above, you need a good reason to contact the people. One of the good reasons to contact someone is to offer a guest post for them. Blog owners are always on a hunt for new content and as your site is new, you’ll be getting a chance to be in front of someone else’s audience which will benefit you in a whole lot ways.
Another most important but unpopular outreach method is blogging. To get more attention to your web-pages, start blogging. It is better to write about the problems faced by the users in your particular domain and how your business’s gonna solve them rather than writing just for publicity.
These are some of the Search Engine Optimization Techniques for beginners which are simple yet effective. So, what are you waiting for? Start optimizing your website and boost your business.