Content expert Lee-Ann recently shared some valuable thoughts related to content marketing in his latest podcast. He explained how content marketing helps affiliate programs, like knowing the difference between paid and earned content, building personal and business brands and using AI for making content. He said it is important to know who your audience is, remain real and keep the tone consistent.
Lee-Ann talked about the importance of brand-building being an affiliate manager. Social media like Instagram and LinkedIn are important platforms brand visibility. It is recommended to start a personal blog to establish expertise in affiliate marketing.
It is an era of clear brand strategy and marketers should emphasize on it. It is important to consider current goals as well as future targets. Importance of perception plays essential role and how people view the brands.
Lee-Ann brings up AI in content creation. AI is of course a helpful tool but it cannot be a game-changer. ChatGPT is believed to be helping to great extent, but it cannot replace human creativity. Hence, it is important to keep a balance between AI human brain.
The talk gives simple tips for making your brand better: First, know who you are talking to, what they like and what they want. Then, be yourself and stick to what your brand stands for. Make sure your tone and message are always the same. Use social media like Instagram and LinkedIn wisely. Plan carefully how you want people to see your brand. And while AI can help with content, remember it is not as creative as humans, so use it wisely.
Basically, making a good brand needs planning, being real and thinking creatively. When you know who you are talking to and use tools well, you can make your brand better and shine in a busy market.
