Nowadays, the internet is a big part of our lives. Website developers are dealing with how AI affects and even how many people visit their sites. Apart from these aspects, there are some other things too like Google getting rid of third-party tracking tools, fewer people coming from social media to websites and not so much help is being achieved from mobile apps. These changes are throwing doubts on traditional websites.

Pantheon co-founder Josh Koenig is helping developers in managing their websites. He is sharing his thoughts on the changing trends. Pantheon is good at assisting customers with building, hosting as well as managing websites. The company is also helping to understand where websites are headed in the digital age.

Pantheon and Hanover Research conducted a study lately and highlighted that 90% of customers reported negative digital interactions and found issues related to website functionality ranking among the top complaints.

The integration of AI poses challenges as well as opportunities. There is a concern that AI-driven chatbots may render traditional websites obsolete. Google itself is pivoting towards AI-driven search solutions. Website owners are now exploring ways to integrate custom AI experiences into their websites.

Pantheon is simultaneously helping its clients in developing AI chatbots tailored to their specific needs. AskYale chatbot is one of their examples to mention here. With it, they provide hospitality-related information based on Yale University’s web content.

Although AI brings challenges, it also allows website owners to make it easier for users to find information. Koenig says that while AI is helpful, regular websites are still important for sharing information well.