Thursday, July 25, 2024

Entrepreneurs and Creators Share Social Media Strategies for Business Growth

Social media is a powerful tool today for entrepreneurs and creators as well. The social platforms help to grow their businesses and personal brands. Cincinnati-based YouTuber Feli Hofner and seasoned entrepreneurs like Morgan Angelique Owens are among the best examples. Their success stories are inspiring and simultaneously offer valuable insights.

The journey of Hofner is a correct example to understand the impact of authenticity in building a loyal audience. She is a German expatriate and basically shares her perspective on life in the United States. Over the years she has managed attracting a good number of followers due to her genuine portrayal of cultural experiences. Currently she is a panelist at Aviatra Accelerators’ “Social Savvy Masterclass.” The aim of it is to mainly impart her knowledge to aspiring entrepreneurs who are seeking to use the social media platforms for business growth.

Social Savvy Masterclass is a non-profit women-owned startup and is hosted by Aviatra Accelerators. It features a lineup of accomplished entrepreneurs from Greater Cincinnati. It is learned that they will explore strategies for effective audience engagement, content creation, leveraging video platforms and utilizing the power of influencers.

Morgan Angelique Owens agrees with the importance of finding a place in social media instead of trying to interest everyone. She suggests to mainly focus on a particular group of people and building strong connections with them. She further adds that being genuine is key to doing well on social media.

One key takeaway is the importance of consistency and genuine interaction on social platforms. Owens suggests not to go with follower counts, but to provide quality content and meaningful engagement.

Aviatra Accelerators CEO Jill Morenz emphasized on the practical nature of the Social Savvy Masterclass that is designed to provide inspiration as well as actionable steps.

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