Drip email marketing market is growing. HTF Market Intelligence reveals that global spending on it is expected to grow at a compound annual growth rate (CAGR) of 15.5% from 2024 to 2030. The growth highlights increasing importance and effectiveness of automated email campaigns. It is helping companies in nurturing leads, engaging customers and even guiding them through sales funnels.

Drip email marketing is basically sending a series of pre-scheduled and automated emails to recipients over time. The strategy provides relevant information and offers at strategic intervals. Hence, it is a valuable tool for businesses which are mainly focusing on maintaining a consistent communication with their audience without using much of resources.

Several factors are driving its growth. Automation of email campaigns saves time as well as resources. Businesses can maintain consistent engagement with prospects and customers with it. Moreover, the increasing use of data as well as artificial intelligence (AI) for personalization ensures that the content is relevant to recipients.

However, the market is also facing some challenges. Developing high-quality and relevant content for each stage of a drip campaign can be resource-intensive. Over-automation risks persist and can make the communications robotic.

Some of the key players in the market are ActiveCampaign, Klaviyo and ConvertKit. These companies are leading the charge in providing innovative solutions. The companies are also offering tools to help the businesses in integrating quickly. The market is segmented by type (annual license and monthly license) and by application (large enterprises and small and medium-sized enterprises).

The market has witnessed diverse growth across regions. Most of the countries are experiencing varying rates of adoption. Significant investment is being witnessed in drip email marketing strategies.