Startup Clazar has lately announced to have closed a $10 million Series A funding round that was led by Ridge Ventures and Ensemble VC.
Clazar is specializes in automating software sales through cloud marketplaces. It was founded in 2023. With the addition of fresh funding, its capital has now reached to $14 million. Investors believe it has an innovative approach to streamlining SaaS sales operations.
Co-founder and CEO Trunal Bhanse expressed his enthusiasm about the growth of Clazar. He highlighted the critical role the company plays in simplifying complexities of selling on major cloud platforms.
Clazar’s platform aims to bridge the gap between customer relationship management (CRM) systems and the technical interfaces of cloud marketplaces. The system empowers software vendors of all sizes in managing quote-to-cash process seamlessly.
Co-founder and CTO Aayush Bahuguna said the traditional go-to-market approach involves significant investments and technical challenges. Their solution eliminates these complexities and thereafter enables software vendors to accelerate revenue generation.
It is projected that cloud marketplaces may drive $45 billion in third-party software sales by 2025. This means a major shift in how enterprise software is bought and sold. Bhanse predicts that cloud marketplaces will become the default starting point for every SaaS company.
Clazar has onboarded about 100 paying customers within a short period of time and has demonstrated strong market demand for its solution. The Series A funding will fuel its expansion efforts and enhance product capabilities.
Clazar is well-positioned to lead evolution of cloud-based procurement. It is mainly focusing on product innovation and customer engagement. Its strategic vision aligns perfectly with the growing market dynamics.
