SEO and digital marketing firm Searchbloom has lately come up with a new conversion rate optimization (CRO) services to help businesses convert more website traffic into sales. This will ultimately boost their online performance as well as revenue.

The new services are to mainly focus on improving conversion rates and offer businesses a way to enhance their sales and revenue. The services are customized to fit specific needs of each client and basically on the basis of below three-pillar methodology:

The first focus is on User Experience (UX) Enhancement. This means to make websites more intuitive as well as user-friendly. It can be done by ensuring accessibility and usability across all devices. The focus here should be on simplicity, clear goals, intuitive navigation and an optimized checkout process. The primary aspects of UX enhancement include ensuring the website is easy to use on mobile devices and simultaneously simplifying the user journey. The checkout process should be streamlined to reduce steps and errors.

The second focus is to integrate Trust Signals. These are elements like testimonials, security badges and certifications that build credibility besides encouraging user trust. Trust signals are important for making potential customers feel secure and confident in the business. This can include customer reviews, industry-specific certifications, third-party verifications professional website design and secure payment methods. The signals are strategically placed to maximize impact.

The third focus is to implement Urgency triggers. Techniques like limited-time offers, countdown timers and notices of limited stock greatly encourage users to act quickly. These triggers play on the scarcity principle and also the fear of missing out (FOMO) to accelerate decision-making and increase conversions.