AtData released a new tool named the AtData Quality Score to improve email marketing for brands. With tons of emails sent daily, brands must ensure their emails reach the right people and get positive responses. The Quality Score helps by finding the email addresses that are best for getting customers interested and making them respond or buy.

This tool uses machine learning to study a plethora of information like how people email and what they buy online. Unlike older methods, the Quality Score looks at more than just how often someone buys something. It checks if an email address fits the profile of a customer who is likely to be interested and responsive.

AtData’s CEO says the tool helps all types of businesses, whether they sell to other businesses or to customers directly. It helps them find the right people to contact, which leads to more sales and successful marketing campaigns. The Quality Score also changes based on the type of products a company sells, so it is always relevant.

AtData tried out this tool with a few companies to make sure it works well for different types of businesses. Even if a brand’s score is not great, they can still improve with a little more effort. The Quality Score helps brands reach the right people and improve their email marketing results.

The new tool is a significant advancement for email marketing, helping brands connect with customers and sell their products more easily. As brands continue refining their email strategies, tools like the Quality Score will be crucial for achieving great results and keeping customers satisfied.