This is a fast-paced digital marketing world and social media has become a critical battleground for businesses, particularly in the Asia-Pacific (APAC) region. APAC has lately highlighted through its edition of Meltwater’s State of Social Media 2024 report that the adoption of AI tools is gaining immense momentum among marketing decision-makers.

The key insight revealed in the report is that about 4 of 10 marketing decision-makers in the region plan to increase their budgets for social media this year. They are especially focusing on investing in AI tools for social media marketing and social media management as well. More than half of the APAC businesses are recognizing the importance of AI.

AI is gradually transforming social media marketing. It is enabling various tasks such as generating user-friendly copies, drafting contextual messages, managing real-time chats and automating social media interactions. It is very true that AI tools have become instrumental in helping teams save time on content creation.

Despite the rise in social media efforts, there are still several APAC teams which are operating with smaller social media teams. Their teams are as small as just 2 members. Hence, the resource constraint poses challenges.

The report has even shed light on channel preferences. Instagram and TikTok are the top choices for APAC teams. Social listening is recognized as a critical component in strategic planning.

Video content is highly popular, but the APAC companies are still leaning towards written content and single imagery. This is due to resource constraints. Hence, they need to rethink content strategies to maximize returns.

AI technology is playing an important role in streamlining content creation processes for the teams. The best example is ChatGPT. It has the capabilities of creating content easily and quickly. It has the capabilities of revolutionizing content production.