Artificial intelligence (AI) is making waves across various industries. It is hitting headlines with respect to search engine optimization (SEO) too. However, it is now being debated whether AI is to render traditional SEO practices. The capabilities of AI are growing and its limitations suggest that SEO professionals are not yet on the verge of obsolescence.

AI is automating routine SEO tasks. It is generating on-page product descriptions and creating alt texts for images too. However, quality of the outputs depends heavily on the detailed instructions provided by humans. The requirement highlights importance of technical expertise in crafting precise prompts for AI.

AI can assist with technical SEO analysis. However, it cannot replace nuanced understanding and creative problem-solving skills. It needs to be guided by detailed, context-aware prompts. This means that professionals having deep technical knowledge can fit to it.

The performance of AI in SEO varies significantly based on the quality and structure of the data it processes. AI systems like OpenAI’s GPT-4 tend to perform better than those with unrestricted web access.

The differences in AI performance reveal that careful data management as well as human oversight is required to make sure that AI works well. AI is gradually improving and the role of SEO professionals is changing too. However, it is not disappearing. Today’s SEO experts are focusing more on how to manage the AI tools. They are trying to improve the AI outputs and simultaneously use the tools effectively. The change highlights ongoing importance of technical skills as well as strategic thinking in SEO.