Thursday, July 18, 2024

AI-Powered SEO Scams on the Rise, Victims Warned of Legal Threats

Scammers are getting smarter gradually. They are lately using artificial intelligence (AI) tools to activate their tricks. They are and even threatening legal action against victims.

In has been noticed lately that scammers in the United States are sending fake takedown notices under the Digital Millennium Copyright Act (DMCA). A publisher received a bogus “copyright infringement notice” from a law firm demanding a link to a website called “tech4gods” under a photo they used. It was claimed that the photo was stolen, but it was not the truth. The photo was from a royalty-free platform. The matter was investigated and was found that the images of lawyers from the law firm were AI-generated. It was evident from their vacant expressions. Using a reverse image search tool it was found that the AI-generated model photos were created through a website.

It was further discovered that the listed address of the law firm was incorrect. Even though the owner of “tech4gods” denied any direct involvement in the matter, he admitted to have purchased backlinks for site.

Q&A

What is the latest trend in SEO scams?

Scammers are now utilizing AI to make fake ownership claims. They are even threatening legal action against victims.

How are scammers using AI in their schemes?

Scammers are generating fake images of lawyers and sending fraudulent copyright infringement notices to site owners. They are demanding links to their websites.

Why are these scams particularly prevalent in the US?

Scammers are exploiting the Digital Millennium Copyright Act (DMCA) by sending fake takedown notices and basically they are targeting unsuspecting victims.

Can you give an example of a recent incident involving these scams?

A publisher received a fake copyright infringement notice from a law firm and it demanded a link to a website under a photo they used. The photo turned out to be AI-generated.

What clues helped the publisher uncover the scam?

The AI-generated images had vacant expressions. A reverse image search led to a website that creates such images. The listed address of the law firm was incorrect.

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