It is all about search engine optimization (SEO) for webmasters and marketers. Lately, a new scam has come to notice that uses artificial intelligence (AI) to cheat such webmasters and marketers. It uses AI-generated and fake copyright infringement notices to manipulate search results as well as endanger websites.

Let us understand how the scam works. It starts with cybercriminals sending a “copyright infringement notice” to a website owner and claims in it that an image on the website violates copyright laws. They also demand a link back to a specific website from the image caption through the notice. The idea behind this is to boost the target website’s search engine ranking. However, the real motive behind this is to manipulate search results and thereafter increase traffic to the target website.

One recent example of this scam is a fake law firm called Commonwealth Legal. It emailed a fake notice to a website claiming ownership of an image on it. The sender demanded a “visible and clickable link” to a website called “tech4gods”. However, upon investigation, it was found that the website of the law firm was fake and the images of the lawyers were not real but generated by AI.

The scam is not new, but AI has made it easier for the cybercriminals to implement it. By generating fake lawyer images and websites, they can create a more convincing story and thereafter increase their chances of success.

So, the question arises as to how to protect yourself? Be skeptical of any copyright infringement notices. Check the email address and website of the sender for signs of fraud. If the notice demands that you add a link to a specific website, be cautious. Simply do your research before taking any action. Moreover, it is important to stay up-to-date on the latest SEO trends and scams news.