Digital media usually take the help of latest technology and Adtech Today is breaking new ground in the landscape. It lately offered a glimpse into the future at the DigiAdCon 2024 event. The initiative is promising and said to be revolutionizing how we view digital media. The media house has partnered with MMA Global India for the purpose.

The next era of digital media evolution was showcased at the event in Mumbai. Adtech Today showcased commitment to keep the community informed with global video updates, insightful blogs and candid interviews as well.

According to CEO Srikanth Rayaprolu, the company mainly focuses on substance over style. This is a new standard for the industry.

Industry leaders like Ankit Banga from FCB/SIX and Tanya Saihgal from MMA Global India discussed at the event the digital transformations as well as the role of AI in audience engagement. They emphasized the importance of AI as a foundational tool.

The event simultaneously honored many individuals as well as some companies for their significant contributions to the industry. Ameer Ismail of Lintas Live and Vishnu Kanth Gokul of Two99 were recognized for their transformative efforts. Ankoor Dasguupta of Shisham Digital grabbed the Digital Kaizen Leader award for his innovation in digital marketing.

Simultaneously, White Rivers Media was applauded for its innovative strategies. The company reaffirmed its status as an industry powerhouse.

The event’s keynote sessions provided invaluable insights into AI being used in marketing. The event concluded with a lively panel discussion that explored the impact of AI on content creation, brand storytelling and campaign personalization.

DigiAdCon 2024 by Adtech Today showcased the strength of innovation. It revealed strength of collaboration too. Attendees were inspired to drive progress in digital advertising.