Thursday, July 25, 2024

7 Tips to Elevate Your Social Media in 2024

Are you feeling stuck in a social media rut? Has your strategy been spinning its wheels throughout 2023? Well, buckle up because 2024 is the year to kick things up a notch and revamp your approach to social media.

1. Perform a Social Media Audit

Before making any changes, take a closer look at your performance over the past year. Explore your abilities and areas for improvement by asking important questions:

  • Which platforms drive the most engagement and new inquiries?
  • Are you on the right platforms to reach your target audience?
  • Are you spreading yourself too thin across too many platforms?

Evaluating your brand’s performance is crucial in the multi-platform era. It is time to focus on what is important and say goodbye to platforms that are not helping you achieve your goals.

2. Set Clear Objectives

Vague goals won’t cut it. Instead of saying “Grow my following on Instagram,” set measurable objectives. Define what “growth” means – is it 10, 100, or 1000 followers?

Clear goals help you track how well your strategy is working and ensure it matches your business objectives.

3. Prioritize Video Content

Video content is a powerhouse for engagement and conversions. Platforms like TikTok, Instagram Reels and YouTube Shorts are your allies. Statistics show the impact:

  • 86% of marketers credit video for increased website traffic.
  • 95% of viewers retain brand messaging after watching a video.
  • 82% of people are swayed to purchase after watching a brand’s video.

Mix things up. Add live videos, tutorials and behind-the-scenes peeks to your content strategy to keep your audience interested.

4. Embrace AI Automation

In 2024, AI is not just a buzzword, but it is a game-changer. Join the bandwagon and refresh your content strategy with AI:

  • Save time with AI-generated captions.
  • Seek content ideas from AI platforms like ChatGPT.
  • Use AI chatbots for conversations in your Instagram DMs.
  • Leverage AI-powered predictive analytics to forecast trends.

Automating certain aspects of your social media management not only frees up your time but also ensures consistency and precision in your content delivery.

5. Engage with Your Audience

Meaningful engagement is the backbone of a strong social media presence. Ensure prompt responses to messages and comments. Spice up your Instagram Stories with stickers for interactive fun and share user-generated content to show off what your community is up to.

About 79% of consumers expect brands to respond to their social media messages within 24 hours. Besides the customer service angle, Instagram perceives DM engagement as an indicator of a close relationship between two users.

Use Stickers on Your Instagram Stories

The Quiz, Poll and Questions are your golden ticket to drumming up more engagement. It is the easiest way to get your audience involved in your content and to stop being passive observers.

Curate and Share User-Generated Content

Nearly 98% of shoppers say online reviews are essential when deciding whether to purchase. By sharing UGC, you are leaning into the power of social proof and allowing your customers to push the sale instead of you.

But that’s the tip of the iceberg.

6. Leverage Ephemeral Content

…Erm, what is “ephemeral content”?

It is disappearing content with a 24-hour lifespan.

Think Snapchat and Instagram Stories.

It deserves its own section because it is that important for building relationships with your audience and driving authentic engagement.

Especially when you consider that 75% of users prefer engaging with brands via DM to traditional channels.

Here is why ephemeral content is an important part of your social strategy:

Fosters Authentic Engagement

Posts lasting for only 24 hours encourage more spontaneous and authentic interactions. This realness connects well with people who want authentic relationships with brands.

Urgency and FOMO

The temporary nature of ephemeral content creates a sense of urgency and taps into the Fear of Missing Out (FOMO). Users are more likely to view and engage with content promptly to avoid missing out on something interesting or important.

Higher Visibility

Platforms like Instagram often prioritize Stories in their in-app layout, making ephemeral content more visible than regular posts.

Drives Traffic and Conversions

You can’t add a link on a feed post. You have to hope that users will make the effort to go from your post to the link in your bio. Alternatively, you can include a direct link to a landing page with temporary content. Users can click right away, making it easy and boosting traffic to your website.

7. Implement a Consistent Posting Schedule

Consistency is key.

You could have all these other tips in place, but if you are not keeping to a regular upload schedule, you are limiting your success and online visibility.

Content marketing calendar can help you:

Meet Audience Expectations and Engagement

Think of your posts like a weekly TV show. You are training your audience to expect new content regularly and to keep your brand top-of-mind.

Gain Points with The Algorithm

Social media algorithms favor accounts that post consistently. Posting regularly shows the platform that your account is active and interesting, which might make your posts more visible to your followers.

Analytics and Improvement

A regular posting schedule allows for better tracking and analysis of engagement data. Consistently posting allows you to see what content works best and tweak your strategy for better results.

Want a done-for-you social media content marketing calendar sent to your inbox every month? It comes with done-for-you captions, post ideas and customizable templates, so you will never be left scratching your head about what to post.

Plan Your Social Media Success

From embracing AI to making your regular posting schedule a non-negotiable, you can take many actionable steps to refresh your social media strategy for success in 2024.

In 2024, from AI integration to a steadfast posting schedule, these actionable steps will breathe new life into your social media strategy.

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