If you are into social media marketing, it is true that you may have always been looking for proven ways to streamline your workflow and get more done with limited resources. It is also true that there is a plethora of free tools available to help you for the purpose and save time as well as money. Let us discuss here 20 such social media marketing tools or social media management platforms which are worth considering:
AdsReport
The first in our list of 20 social media marketing tools is AdsReport. It is capable in monitoring your Facebook Ads performance in an easier way. It is free and comes from the stable of Agorapulse. Its analyzes provides overview of key metrics like spend, revenue, impressions, clicks and cost-per-click. It is one of the best social media analytics tools for Facebook.
Agorapulse
The second in the list of 20 social media management platforms is Agorapulse. You can start with its free version. However, its pro version provides you more useful features. It allows you to connect up to 3 social profiles and you can even schedule up to 10 posts in advance. However, the free plan provides access to essential tools like content scheduling, social media reporting and team collaboration.
Airtable
Airtable is considered as one of the best content creation tools for social media. It is versatile and free as well. You can easily manage your social media content workflow with it. You can use it to create content calendars, collaborate with your team and organize creative photos and videos. It also comes with a paid version and offers more advanced features.
Bit.ly
Bit.ly is a common name and particularly among those who wanted to use short URL. However, apart from its URL shortening feature, it is also considered as one of the best social media marketing tools by marketers. It is a free tool and capable in tracking URLs. You can create custom slugs, organize links with tags and even monitor click metrics to understand better which content is performing best. Its paid version comes with additional branding and analytics features.
Campaign URL Builder
Google’s Campaign URL Builder is one of the best social media analytics tools. It helps in tracking the source of website traffic from your social media posts. It allows you to add UTM parameters to your URLs. This means that you can thereafter see which channels, campaigns and posts are driving the most conversions.
Canva
Creating is well known for its eye-catching social media graphics. It is a free design platform and provides a plethora of templates, stock photos and editing tools. It helps in quickly producing high-quality visuals for your social posts. Its Pro version comes with more advanced features.
CapCut
CapCut is one of the best content creation tools for social media. It helps in creating short-form video content for various social platforms including TikTok, Instagram and YouTube. It is a powerful free video editing app. It provides several useful tools like adding animations, text overlays and audio effects to your videos.
ChatGPT
The world lately knows about ChatGPT and the power in has in generating content. Social media marketers can leverage its power and streamline the content creation process. Coming from the stable of OpenAI, it helps in generating captions, outlining social media content calendars and more. However, it is suggested to review and edit the content in order to maintain the unique voice of your brand.
Crowdfire
Crowdfire is also one of the best content creation tools for social media. It helps in curating high-quality content from other sources. It is a free app and capable in automatically recommending relevant content to share with your social media audience. It saves time scrolling through feeds. Simultaneously, it also provides stock photo suggestions.
Easel.ly
Easel.ly is also one of the best social media marketing tools. It is widely being used by social media marketers. It helps in creating engaging infographics. You can choose one from its pre-designed templates and thereafter add visual elements like charts and icons. Its free version comes with several good features and the paid plan offers more.
Adobe Express
Adobe is a popular name for more than a decade. Its video editing feature is of the next level. You can add cool effects, text and other elements with it to your clips. It is user-friendly and specializes in quick fixes as well as minor adjustments. You can trim a clip, adjust the brightness or add a simple text overlay with it easily. In short, it polishes your videos without a lot of technical know-how.
Feedly
It is a call for all social media marketers to stay on top of the latest trends, news and content in your industry. Feedly helps you exactly in it. It aggregates content from various sources and allows you to create a personalized newsfeed. You can therefore quickly scan through headlines, discover new content ideas and keep tabs on what your competitors are up to. It comes with organizational features that help in making it easy to prioritize and categorize the content you want to read.
Giphy
GIFs have become a popular way to communicate on social media. Creating your own custom GIFs is now easy with Giphy. You can easily transform video clips into GIFs here. Giphy editing tools helps in creating eye-catching GIFs.
Hashtagify
Hashtag is an important element in social media. This is the reason Hashtagiby was created. It helps in easily creating hashtags and reach to a wider audience for increase engagement on posts. It is a free tool and provides valuable insights into the popularity and trends of hashtags. It also recommends related hashtags. Marketers consider it as one of the best social media management platforms.
InstaChamp
It is always important to build meaningful connections with your social media followers. However, managing direct messages (DMs) is time-consuming. InstaChamp has made the process simple. It offers automated responses for Instagram and Facebook. Whether someone mentions your brand in a story, reacts to your post or engages with your live video, it can send personalized messages on your behalf. It also has lead generation features to help you nurture prospects.
Linktree
The limitations of Instagram on external links are frustrating for marketers who are looking ahead to drive traffic to their websites or other social media profiles. Linktree has an answer to this. It provides a customizable landing page with multiple links in one place. You can optimize your Instagram bio with a single link that directs followers to a curated selection of URLs. Moreover, its analytics track clicks and views to give you valuable insights into which links are most popular.
Loom
It is true that a picture is worth a thousand words. However, it is also true that a video can convey even more. Loom is a powerful tool that helps in recording and sharing screencasts. It is perfect if you are demonstrating a product, providing a tutorial or offering a behind-the-scenes glimpse. Loom makes it easy to create engaging video content without any technical expertise. It is being considered as one of the top-level social media marketing tools for branding products.
Quuu
If you looking for content creation tools for social media, Quuu is perfect for you. It streamlines the process by automatically curating content based on your preferences and interests. It can be industry news, thought leadership articles or trending topics. It delivers a curated selection of articles directly to your inbox. Its customization options allow you to filter content by topic, keyword or publication.
Zapier
Automation is the key in today’s social media marketing. It helps in streamlining workflows and maximizing efficiency. Zapier is a perfect tool for the purpose. It is a versatile automation tool and connects thousands of apps. It allows in automating repetitive tasks and integrating data across multiple platforms.
Wordtune
Speed or fast is the key in today’s working lifestyle. Crafting compelling social media captions and emails need to be faster for greater results of your work. Wordtune streamlines the writing process. It offers AI-powered suggestions and enhancements. It comes as a browser extension and seamlessly integrates with your favorite writing tools. It has intuitive interface and customizable settings.
Verdict
In this article we discussed some of the most useful social media marketing tools and hope these may be of great help to social media marketers in reaching to wider audience besides achieving greater results. The list is limited to twenty, but there is a plethora of such utility tools available. However, these are the chosen ones and proven ones by us.
